Why Your Business Needs SEO?
If your business isn’t showing up on the first page of Google, you’re missing out on valuable leads plain and simple. For local service businesses, SEO is no longer optional, it’s a foundational marketing tool that helps your ideal customers find you right when they need your services most.
Local SEO is the digital lifeline for service businesses that depend on a steady flow of local clients whether you’re a contractor, medspa, cleaning company, or wellness provider. In today’s market, word-of-mouth has gone online. People aren’t asking neighbors for recommendations, they’re Googling, “best [your service] near me.”
Ranking high in search results means more visibility, more trust, and ultimately more calls, bookings, and revenue. It’s not just about being seen, it’s about being found by the right people at the right time. SEO helps local service businesses dominate their market by increasing organic traffic, showing up on Google Maps, and outperforming competitors who are still relying solely on referrals.
Our SEO Process – How We Help You Rank Higher
Each business has its own distinct needs, and so do its SEO strategies. Our job is to create an SEO strategy that aligns perfectly with your business objectives. Here’s how we make it possible:
Full Site Audit
Before we build, we assess. Our SEO process always starts with a comprehensive website audit to identify what’s helping — and hurting — your rankings.
We look under the hood of your website to evaluate everything from technical performance to keyword targeting. We’ll compare your site to top local competitors and give you clear, actionable insights. Think of it like a blueprint for your online success, it’s the foundation that everything else is built on.
We uncover errors like broken links, duplicate content, slow page speed, or missing meta tags all of which can quietly kill your rankings. Then we give you a step-by-step plan to fix it.
Technical SEO
Behind every strong ranking is a healthy, high performing website.
If your site is slow to load or hard to navigate on mobile, Google (and your potential customers) will bounce. We make sure your site meets all technical SEO standards, including Core Web Vitals, mobile responsiveness, and site security.
We fix crawl errors, optimize site architecture, and ensure Google can easily index all your pages. This is the behind the scenes work that sets the stage for higher rankings and better user experiences and it’s often where service based businesses fall short.
On-Page SEO
We optimize every page of your website to be clear, compelling, and search friendly.
From keyword rich headlines to optimized service descriptions, we align your content with what local customers are actually searching for. This includes updating your meta titles and descriptions, using proper header tags (H1, H2, etc.), and incorporating local keywords naturally.
We’ll also guide you in creating helpful content that speaks to your customer’s needs turning your site into a lead generating machine, not just a digital brochure.
Local SEO (Google Business Profile Optimization)
When customers are ready to book, they often go straight to your Google listing so let’s make it shine.
We fully optimize your Google Business Profile so you show up in the “Local Pack” those top 3 listings that appear on Google Maps. We ensure your Name, Address, and Phone Number (NAP) are consistent across all directories and citations, which boosts your local credibility.
We’ll help you gather and respond to reviews, update service areas, add high quality images, and craft a compelling business description that drives clicks and calls.
Topic Cluster Strategy
Google rewards organized, authoritative content and our content strategy delivers just that.
We build a network of interlinked pages around your core services and topics known as “topic clusters.” This helps your site rank for more keywords while keeping users engaged and on your site longer.
For example, if you’re a contractor, we might build a cluster around “Bathroom Remodels,” with supporting articles like “How to Budget for a Bathroom Remodel” or “Best Tile Options for Utah Homes.” This not only boosts SEO, it positions you as the expert.
Link Building
Backlinks tell Google your site is trusted, we help you earn them the right way.
We reach out to relevant blogs, directories, and local websites to earn high-quality backlinks that boost your domain authority. No shady link schemes or black hat tactics, just ethical SEO that works long-term.
Guest posts, partnerships, and local PR are a big part of how we build a natural backlink profile for your business. The more credible your site appears, the higher you’ll climb in the rankings.
Why Choose Salty Air SEO?
We’re not your typical SEO agency, we’re local business owners just like you, and we know what it takes to grow sustainably.
Our approach is hands on, transparent, and tailored to the realities of running a service business in today’s digital world. We’ve helped businesses across Utah grow from barely visible online to ranking #1 for their most important keywords.
You’ll get monthly reports, real time updates, and strategies built specifically for your goals. No fluff. No jargon. Just results.
Get Started – Schedule a Free Consultation
Ready to get more leads, grow your visibility, and dominate your local market? Let’s make it happen.
Schedule a free, no pressure consultation with our SEO experts and see what’s possible when your business starts showing up for the right searches.